An edition of Marketing management (1973)

Marketing management

Canadian 10th ed.

by

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Cover of: Marketing management by Philip Kotler
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  • ★★★ ★ 3.92 ·
  • 25 Ratings
  • 942 Want to read
  • 82 Currently reading
  • 47 Have read
Notes

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Last edited by Ruslana Binko
September 20, 2023 | History
Edit
An edition of Marketing management (1973)

Marketing management

Canadian 10th ed.

by

  • ★★★ ★ 3.92 ·
  • 25 Ratings
  • 942 Want to read
  • 82 Currently reading
  • 47 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice Hall Canada
Language
English
Pages
775

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Previews available in: English

Subjects
Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie
Places
Canada

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Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
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Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
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Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
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Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.
Libraries near you: WorldCat

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Book Details

Published in

Toronto

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.8/02

The Physical Object

Pagination
xxiv, 775 p. :
Number of pages
775

ID Numbers

Open Library
OL22103455M
Internet Archive
marketingmanagem0000kotl_p0t9
ISBN 10
0130144290
OCLC/WorldCat
43275700
Library Thing
6809

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