An edition of Logo modernism
(2015)
Logo modernism
by Jens Müller
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"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.
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Table of Contents
Logo / Jens Müller
Viva modernism! / R. Roger Remington
Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle
Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black
Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words
Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski.
Edition Notes
Includes bibliographical references (pages 427-429) and index.
Text in English, French, and German.
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Design
from Beril güven
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Creactive
from DiyiredBello04
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design
from soeri
| February 4, 2023 | Edited by ImportBot | import existing book |
| September 13, 2021 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |