On the space station Deep Space 9, Quark's Public House, Café, Gaming Emporium, Holosuite Arcade, and Ferengi Embassy can't legitimately be called an embassy until the Grand Nagus – namely, Quark's brother Rom – dedicates it as such. Not that Quark really cares about Ferengi protocol, but a well-publicized dedication ceremony will naturally draw people to the bar. Everybody loves a good open house – free appetizers, half-price drinks, door prizes, etc. – all of which Quark can write off as Embassy expenses. It's a win-win situation, with him on both sides of the win. There's even a plan to display the original scroll of the Ferengi Rules of Acquisition – which no one has seen for decades given that it's been held in protective storage – and charge patrons by the minute to look at it up close. Nothing, of course, could possibly go wrong with this big plan. Absolutely nothing at all...